July 2018 Snapshot

July 2018 Highlights

Total Mentions


Total Reach


NCCAOM Practice Tests Facebook Campaign

  • A Facebook ad campaign was developed with the goal of driving traffic to NCCAOM Practice Test web pages. This campaign will run for eight weeks targeting applicants for certification who still have to take one or more National Board Exams.

NCCAOM Recruits SmithBucklin Press Release

  • The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)® has retained John Richardson, Director, Government Relations and Health Care Practice Group at SmithBucklin to provide federal advocacy services, further enabling the ability of the 36-year-old organization to work with U.S. policymakers and regulators. The partnership is producing a three-pronged strategy to build awareness of acupuncture services as a mainstream, evidence-based approach for pain management while expanding patient access to nationally certified acupuncturists and advocating on behalf of NCCAOM National Board-Certified Acupuncturists™.

NCCAOM Featured in the Washington Post and Goop

  • NCCAOM was mentioned in two major media outlets encouraging consumers to visit the NCCAOM site to find a certified practitioner.

Syndicated Article Distribution Project

  • A syndicated news article addressing the topic of opioid abuse and chronic pain and how NCCAOM and acupuncture can help was developed. The goal of the article is to increase the amount of times the term   “NCCAOM nationally board-certified practitioners” appears in news articles and drive consumers who are interested in finding a certified acupuncturist to the NCCAOM website. The article is scheduled to be distributed in August.


07/24/2018GlobenewswireNCCAOM Recruits SmithBucklin for Association Advocacy to Advance Acupuncture Services by Nationally Board-Certified Acupuncturists Nationwide

Date Outlet Name News Headline
07/09/2018 Washington Post Online, The That aching back is hard to fix, but here are a few things to try
07/20/2018 Times Union Online Modern Acupuncture™ Opens Second Washington Location in Renton
07/31/2018 Publicnow Alumna Expands Workers’ Comp Coverage for Acupuncture Treatment

To see the comprehensive list of July 2018 clips, please click here