CEO Archive December 2014

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North Carolina’s Outreach Success

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NC_Outreach_SuccessRaleigh, NC – North Carolina’s Association of Acupuncture and Oriental Medicine decided to pilot a small outreach project to heighten awareness about acupuncture in the Raleigh- Durham market, but the impact spread much farther than expected.
After placing a public service announcement in the state’s major daily newspaper, the News & Observer, on National Acupuncture day, efforts focused on engaging local media to cover acupuncture’s benefits to get the largest impact at minimal cost.
The outreach effort focused on two existing news cycles – the National Institutes of Health’s research on acupuncture’s efficacy to treat chemotherapy and radiation side effects and the Center for Disease Controls declaration of national epidemic of deaths due to opiate overdoses – to increase its chances of success.
WTVD, the local ABC affiliate, shot this news segment with an NCAAOM chapter member explaining how acupuncture can reduce or replace the need for opiates to relieve chronic pain. The segment, which also included a client testimonial, aired in the 4, 5, 6 and 11 p.m. newscasts, allowing for widest viewer exposure.
One month later, That Cancer Show, a local two-state radio network show, hosted a guest speaker from NCAAOM to discuss the latest research. As you can hear, the show also included a client testimonial and offered listeners the chance to call in to ask questions.
State chapter members increased their outreach effort’s impact by inviting their membership to use prepared messages on their websites and Facebook pages. The first messages promoted the chance to tune in live; afterwards, messages included links to both the video news segment and the radio podcast.
Congratulations to North Carolina for getting broad coverage on two important topics for a minimal investment.
Chrystal Bartlett
Public Relation Strategist,

U.S. Department of Veterans Affairs Approves NCCAOM Certification Exams for Veterans’ Reimbursement

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Media Contact:  Mina Larson, or (904) 674-2491

Jacksonville, FL – (February 18, 2008) The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)® has received official approval from the U.S. Department of Veteran’s Affairs declaring that U.S. veterans can receive reimbursement for the costs of the NCCAOM certification examinations.  The examinations that qualify for reimbursement are the Acupuncture and Point Location Module, the Foundations of Oriental Medicine Module (FOMM), the Biomedicine Module, and the Chinese Herbology Module.

“NCCAOM submitted an application to the Department of Veteran Affairs for veteran reimbursement for the NCCAOM examination costs in order that veterans who have courageously and selflessly served our country will be able to benefit from beginning a new career as an acupuncturist by becoming NCCAOM certified”, stated Kory Ward-Cook, Ph.D., CAE, NCCAOM Chief Executive Officer. “NCCAOM is proud of the men and women who have sacrificed so much to serve our country and this is one way that we can give back to them.”

Veterans who qualify for examination reimbursement must submit their official NCCAOM examination results and receipt for the cost of the examinations to the appropriate processing center of the Department of Veteran Affairs for reimbursement. For additional information about apply for examination reimbursement, visit the Department of Veterans Affairs website for licensure and certification examination reimbursement at  Click onto the license and certification program section of the website.

For more information about NCCAOM certifications or to find a certified NCCAOM practitioner, please visit our new and improved NCCAOM website at

The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is a non-profit, tax-exempt organization established in 1982. NCCAOM is a fully autonomous, nonprofit organization, which has the proud distinction of being accredited by the National Commission for Certifying Agencies (NCCA) for all of its certification programs. The mission of NCCAOM is to establish, assess, and promote recognized standards of competence and safety in acupuncture and Oriental medicine for the purpose of protecting the public. It is a considerable professional achievement to earn the designation “Diplomate (NCCAOM).” NCCAOM Certification indicates to employers, patients, and peers that one has met national standards for the safe and competent practice of acupuncture as defined by the profession. The first NCCAOM Comprehensive Written Examination (CWE) in Acupuncture (ACP) was given in March 1985. Since its inception, the NCCAOM has certified more than 21,000 Diplomates in Acupuncture, Chinese Herbology, Asian Bodywork Therapy, and Oriental Medicine. For more information on the NCCAOM, please visit its Web site at

White House Petition to Designate ‘Acupuncturist’ as a Recognized Healthcare Provider

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Goal Achieved! 27,000+ Signatures on the White House Petition

NCCAOM_logo           AAAOM

As many of you have heard, the acupuncture and Oriental medicine (AOM) community pulled together to achieve the monumental goal of obtaining more than the 25,000 signatures needed to activate the White House Petition to designate ‘Acupuncturist’ as a recognized healthcare provider under the Social Security Act.

A big thank you goes out to everyone who participated in the effort to get the White House Petition signed by the deadline of February 10. The AAAOM, NCCAOM, state associations, individual practitioners, friends and family, and so many more were able to collaborate to collect 27,000+ signatures for this petition to get acupuncturists recognized under the Social Security Act.

To continue to follow the progress and response to the petition, please see link to the petition itself:

NCCAOM® Programs Receive Reaccreditation

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NCCAOM® Programs Receive NCCA Reaccreditation for Acupuncture, Chinese Herbology and Oriental Medicine Certification Programs

Media Contact: Mina Larson

NCCAOM_logoNCCA_accredited program logo FINAL

Jacksonville, FL – (January 2, 2013) The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is pleased to announce that it has been granted reaccreditation for its certification programs in Acupuncture, Chinese Herbology, and Oriental Medicine by the National Commission for Certifying Agencies (NCCA) for a period of five years through August 30, 2017.

NCCAOM first attained NCCA accreditation for its Acupuncture Certification Program in 1991, and the Chinese Herbology Program was subsequently accredited in 1996. The Oriental Medicine Certification Program became accredited for the first time in 2007. To view the NCCA website of accredited certification programs, please go to the NCCA-Accredited Programs Directory.

“NCCA accreditation is another demonstration that NCCAOM’s certification programs are of the highest quality. The public and state regulators can feel confident that an NCCAOM certified practitioner has met nationally recognized standards of competency and safety in acupuncture and Oriental medicine,” said Kory Ward-Cook, CAE, Ph.D., NCCAOM’s Chief Executive Officer.

NCCA is the accreditation body of the Institute for Credentialing Excellence (ICE). Established in 1977, the NCCA is the leader in setting quality standards for credentialing organizations. NCCA accredits certifying programs based on the highest quality standards in professional certification to ensure that these programs adhere to current standards of practice in the certification industry. Accreditation clearly demonstrates that NCCAOM’s procedures are rigorous and defensible, thus increasing the value of NCCAOM’s certifications. Please visit the ICE website to view NCCA’s standards.

The NCCA standards require demonstration of a valid and reliable process for development, implementation, maintenance, and governance of certification programs. NCCA uses a rigorous peer review process to establish accreditation standards; evaluate compliance with the standards; recognize organizations/programs which demonstrate compliance; and serve as a resource on quality certification. Certification organizations that submit their programs for accreditation are evaluated based on the process and products, and not the content; therefore, the Standards are applicable to all professions and industries. Program content validity is demonstrated by comprehensive job analyses conducted and analyzed by subject matter experts, informed by data gathered from stakeholders in the occupation or industry.

Information about NCCAOM certification programs and a directory of certified practitioners are available at

The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is a non-profit, tax-exempt organization established in 1982. The mission of NCCAOM is to establish, assess, and promote recognized standards of competence and safety in acupuncture and Oriental medicine for the protection and benefit of the public.

New Study Shows Acupuncture Effective for Chronic Pain

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Acupuncture is Effective for Chronic Pain: New Study Published in Archives of Internal Medicine

A new study published this week in the Archives of Internal Medicinereveals that acupuncture is more effective for chronic pain than “sham acupuncture,” which is a placebo version of the treatment. This study has been touted as one of the largest, most rigorous and robust analyses to date on the effectiveness of acupuncture treatments for the amelioration of pain.

This research, an outcomes analysis from 29 randomized controlled trial studies, included nearly 18,000 people being treated for chronic pain from osteoarthritis, headaches, back, or shoulder pain. The study evaluated true acupuncture treatments in comparison to one of two alternatives: treatment as usual or sham acupuncture. The scientists concluded that the results of the analysis demonstrated that the specific effect of needling at true acupuncture points was statistically superior to sham needling.  The authors also concluded that acupuncture was an effective and reasonable treatment option for the conditions evaluated.

A particular strength of this analysis was the large sample of patients studied and the rigorous exclusion criteria employed. This suggests that the significant effect of acupuncture was not likely due to study bias or sample size issues. Moreover, the effect size of acupuncture, when compared to other interventions such as usual care or ancillary care was also significant.  Together this data strongly suggest that acupuncture should be an option for pain patients.

The study also revealed that these differences are relatively modest, suggesting that factors in addition to the specific effects of needling are also important contributors to the therapeutic effects of acupuncture. This confirms it is vital that consumers seek experienced and qualified acupuncturists for pain relief. “An acupuncture practitioner who is certified by the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM®) and licensed in their state has the necessary education and training to effectively treat patients for chronic pain and other ailments”, states Dr. Kory Ward-Cook, NCCAOM Chief Executive Officer. “These competent practitioners will have the knowledge and skills to effectively treat pain as indicated by this important study.”

The embracement of complementary and alternative medicine such as acupuncture has steadily grown over the past several years. According to the 2007 National Health Interview Survey (NHIS) conducted by the National Center for Complementary and Alternative Medicine (NCCAM) and the Center for Disease Control’s National Center for Health Statistics, adults in the United States spent $33.9 billion out-of-pocket on visits to complementary and alternative medicine (CAM) practitioners and purchases of CAM products, classes, and materials for self-care. “This study reinforces what thousands of physicians have declared and consumers have experienced for many years; acupuncture is medically effective for the treatment of chronic pain”, states Michael Jabbour, president of the American Association for Acupuncture and Oriental Medicine (AAAOM).

To seek a qualified and competent practitioner of acupuncture and Oriental medicine, the public is encouraged to utilize the Find a Practitioner directory of NCCAOM. The NCCAOM Directory can be accessed at

Link to the abstract of the study:

Acupuncture for Chronic Pain Individual Patient Data Meta-analysis

Andrew J. Vickers, D Phil; Angel M. Cronin, MS; Alexandra C. Maschino, BS; George Lewith, MD; Hugh MacPherson, PhD; Nadine E. Foster, DPhil; Karen J. Sherman, PhD; Claudia M. Witt, MD; Klaus Linde, MD; for the Acupuncture Trialists’ Collaboration

Arch Intern Med. Published online September 10, 2012. doi:10.1001/archinternmed.2012.365

AAAOM: Formed in 1981 as the unifying force for the acupuncture and Oriental medicine (AOM) profession in the U.S., the AAAOM is dedicated to promoting ethical practice and high educational and regulatory standards for the licensure of American acupuncturists. The AAAOM members include individual practitioners, their small businesses, physicians, healthcare professionals, patients, and state professional associations. The AAAOM recognizes an emerging national standard for programmatic accreditation and qualifying examinations for licensure in states regulating acupuncture and Oriental medicine. For more information, visit

NCCAOM®: The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)® is a non-profit organization based in Jacksonville, Florida established in 1982. Its mission is to establish, assess, and promote recognized standards of competence and safety in acupuncture and Oriental medicine for the protection and benefit of the public. The NCCAOM is the only national certification organization whose certification programs are accredited by the National Commission or Certifying

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If you would like more information about the AAAOM or NCCAOM®, please contact Mina Larson, Deputy Director, NCCAOM® at 703-314-2908 or Michael Jabbour, AAAOM President at

Alert on Fraudulent Websites Claiming to Offer Services for NCCAOM Certification or NCCAOM® Exam Preparation

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Jacksonville, FL – Adhering to our mission of public safety, the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM®) would like to alert all stakeholders that certain entities are claiming to offer services via the internet for the preparation of the NCCAOM exams or assistance with the NCCAOM certification. Please be aware that the NCCAOM does not have any formal affiliation or agreement with any third-party certification assistance organizations or any organizations claiming affiliation with the NCCAOM.

The NCCAOM is aware that misleading and inaccurate information has been posted on certain websites claiming a special relationship or affiliation with the NCCAOM, including assistance with the certification process and assistance in studying and passing NCCAOM examinations. Please be aware that this information is fraudulent. The NCCAOM has ordered these institutions to remove the misleading and erroneous information from their websites and will be working diligently to take legal action against anyone claiming to offer these types of services. We encourage anyone who sees such claims on any institution’s website, please send the website link to NCCAOM.

In an effort to protect its intellectual property from this type of misuse, the NCCAOM has registered all of its trademarks to include the NCCAOM logo, acronym, service marks, tagline, and PDA logo with the U.S. Patent and Trade Office (USPTO) as well as in China, Korea and Canada. The NCCAOM has also registered all of its certification designations with the USPTO this year. Anyone using these trademarks without the sole permission of the NCCAOM will be prosecuted to the fullest extent of the law.

The NCCAOM publishes via the NCCAOM website the NCCAOM Study Guide and Exam Content Outlines for all interested exam candidates in preparation for the NCCAOM examinations. In addition, the NCCAOM encourages anyone interested in certification assistance to contact NCCAOM directly. For additional information regarding this announcement, please contact Mina Larson, Deputy Director at (703) 314-2908 or via e-mail.

NCCAOM Receives Registration for Certification Trademarks by the U.S. Patent and Trade Office

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Jacksonville, FL – NCCAOM is pleased to announce that it has received registration on all four of its Diplomate certification trademarks from the United States Patent and Trade Office (USPTO). This registration means that only active NCCAOM Diplomates can exclusively use these credentials to identify and promote their certification. In order to ensure proper compliance of USPTO registration laws and regulations, NCCAOM Diplomates should now list their NCCAOM credentials exactly as they appear below:


“It is important that all NCCAOM Diplomates proudly and properly display their credentials to their patients, peers and the public as they symbolize an achievement and distinction only met through active NCCAOM certification”, stated Dr. Kory Ward-Cook, NCCAOM Chief Executive Officer. As these certification trademarks are now protected under USPTO law, any individual who does not hold an active certification by the NCCAOM and uses the above credentials is in violation of federal laws and can be subject to sanctions. For more information, please contact Mina Larson.


NCCAOMs mission is to establish, assess and promote recognized standards of competence and safety in acupuncture and Oriental medicine for the protection and benefit of the public.

National Herbal Medicine Week Established to Celebrate the Safe and Effective Practice of Herbal Therapies for Thousands of Years

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Jacksonville, FL and Bethesda, MD – The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM®) and the American Association for Acupuncture and Oriental Medicine (AAAOM) are pleased to join in the promotion of National Herbal Medicine Week from May 1-7, 2012 sponsored by the AAAOM, in recognition of the diversity of all ancient and modern herbal traditions worldwide. National Herbal Medicine Week is a time of year when practitioners, consumers, and organizational leaders join in the opportunity to share their knowledge and highlight the strength of this gentle and effective treatment. As one of the first medicines used to treat ailments, herbal medicine continues to be used safely and effectively by many fully trained practitioners world-wide for a variety of conditions, according to the World Health Organization (WHO). Herbal medicine practitioners combine the best of modern science and thousands of years of clinical effectiveness to help patients relieve many health conditions.

Thousands of practitioners in the U.S. have invested their talents and expertise to improve their patients’ health through herbal medicine. Many health problems can be effectively treated by using traditional herbal remedies. According to WHO, these include high blood pressure, digestive disorders, gynecological disturbances, fatigue, insomnia, infertility, among other ailments. Herbal medicine is also recognized as being a safe potential adjunctive therapy to help mitigate the side effects of chemotherapy or radiation.

Herbal remedies come in a variety of forms and are available from many different vendors; it is crucial that consumers seek the care of a certified and licensed practitioner who has received extensive education and training in the practice of herbal medicine in order to achieve the most optimal results. The AAAOM and NCCAOM® recommend seeking the advice of an NCCAOM® certified practitioner of Chinese herbology or Oriental medicine or a state licensed practitioner with specialized training in herbal medicine before using Chinese herbs to improve their health.

“When prescribed herbs by an NCCAOM® certified practitioner, one can be assured that the practitioner has the education and expertise to help you achieve your medical goals safely and effectively,” stated NCCAOM® Board Chair David Canzone. NCCAOM® Diplomates of Chinese Herbology and Oriental Medicine can be found through the NCCAOM® website by going to Find a Practitioner on the home page. National Herbal Medicine Week is an opportunity to encourage dialogue to dispel any misconceptions about herbal medicine as well as explore the many benefits of this time-proven and effective medicine,” stated AAAOM President Michael Jabbour. “National Herbal Medicine Week is a chance for the public to find out more about this important topic directly from the experts.”

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