Public Education Campaign Archives
 |
 |
NCCAOM in partnership with Echo Media Group, a PR and marketing communications agency, working hard to increase the awareness of acupuncture and Oriental medicine and the visibility of the NCCAOM certified Diplomates. Below, you can find detailed monthly status updates on our Public Education campaign activities.
Campaign Status 2018
December 2018 Snapshot
December 2018 Highlights
Total Mentions
444
Total Reach
136.9M
NCCAOM Social Media Content
- On behalf of NCCAOM, Echo published social media content across all NCCAOM’s social media platforms during the month of December. A total of 11 social media posts were curated for Facebook, Twitter and LinkedIn. In addition to social media content curation and publication, Echo monitored the conversation and engagement garnered on the content throughout each social media platform.
Interview with Heather Smith
- In December, Echo interviewed Heather Smith for a developing media pitch that will highlight the use of acupuncture by veterans. Heather will be providing NCCAOM with veteran testimonials that advocate for the use of acupuncture to help with their health ailments and issues.
Family Features Article
- Echo developed a byline article “5 Tips to Cope with Chronic Pain” which was distributed through a syndication service. The article was picked up in 347 magazines and newspapers around the country in December.
Bill Reddy Byline Article
- To support Bill Reddy, Echo distributed a byline article that discussed the recognition of traditional Chinese medicine by the World Health Organization to industry publications and health journals.
November 2018 Snapshot
November 2018 Highlights
Total Mentions
290
Total Reach
231,4M
Acupuncture for Holiday Stress
- Echo conducted media outreach to national and regional media including broadcast, print and online outlets that may be interested in coordinating a segment or story on how acupuncture can help with holiday stress.
Beyond the Heart Interview with Dr. Iman Majd
- In result of pitching acupuncture for holiday stress, NCCAOM secured an interview with Sirius XM radio station, Doctor Radio. Dr. Iman Majd participated in an interview with the radio station for its show, Beyond the Heart, in which they discussed how acupuncture can help individuals with high blood pressure.
NCCAOM Social Media Content
- On behalf of NCCAOM, Echo developed social media content for NCCAOM’s social media platforms during the month of December.
Bill Reddy Byline Article
- To support Bill Reddy, Echo distributed a byline article that discussed the recognition of traditional Chinese medicine by the World Health Organization to industry publications and health journals.
Initiatives with Modern Acupuncture
- NCCAOM continued initiatives with Modern Acupuncture and participated in a conference call to establish an editorial calendar for the two organizations.
Collaboration with Heather Douglas
- Echo was introduced to Heather Douglas, a Diplomate working in the Veterans Affairs system, who will be collaborating with the teams to promote acupuncturist in the AD.
Partnership with ASA
- In effort to form a partnership with ASA, NCCAOM and ASA organized conference calls to begin a campaign that will leverage the profession and acupuncturists.
Family Features Article
- Echo developed a byline article “5 Tips to Cope with Chronic Pain” which was distributed through a syndication service. The article will be picked up in magazines and newspapers around the country.
October 2018 Snapshot
October 2018 Highlights
Total Mentions
320
Total Reach
258,0M
Acupuncture for Stress in St. Louis Magazine
- While pitching the topic of AOM Day 2018, NCCAOM secured a story with St. Louis Magazine in which resulted in an interview with Afua Bromley that discussed acupuncture and the benefits it can offer for stress.
AOM Day Media Relations
- Echo conducted media outreach to regional media lists including broadcast, print and online outlets that may be interested in coordinating a segment for AOM Day with a local NCCAOM Nationally Board-Certified Acupuncturists.
AOM Day Social Media Campaign
- To raise awareness for AOM Day 2018, NCCAOM developed a weeklong social media campaign that served as a public service, alerting the community that AOM treatments could significantly and positively impact their lives and provide a safe alternative to opioids prescribed to address mental and physical trauma.
AOM Day Press Release
- On behalf of NCCAOM, Echo developed an official press release to celebrate the 16th Annual AOM Day and distributed the release on a national wire distribution service.
September 2018 Snapshot
September 2018 Highlights
Total Mentions
172
Total Reach
145,8M
AOM Day Initiatives with Modern Acupuncture
- To support National Acupuncture and Oriental Medicine Day, NCCAOM and Echo Media Group continued their collaboration with Adi Korman and Lindsay St. Clair of Modern Acupuncture. A joint press release was developed, reviewed and approved by the three organizations.
Natural Awakenings Dallas Metroplex Magazine
- Echo supported media relations efforts concerning Natural Awakenings Dallas Metroplex Magazine as the publication was coordinating a feature on NCCAOM and National Acupuncture and Oriental Medicine Day in its October issue.
AOM Day Media Relations
- Media lists were curated to support media relations efforts for AOM Day. Echo created regional media lists including broadcast, print and online outlets that may be interested in coordinating a segment for AOM Day with a local NCCAOM Nationally Board-Certified Acupuncturists.
| Date | Outlet Name | News Headline |
| 9/1/2018 | WALB-TV Online | Modern Acupuncture Opens Second Location East Valley Location in Mesa |
| 9/11/2018 | Medical Xpress | Modern Acupuncture Opens Third Austin Location in Central Austin |
| 9/19/2018 | CRBJ Biz Wire | A new look at an ancient remedy |
| 9/19/2018 | Health Online | A New Look at an Ancient Remedy |
| 9/24/2018 | Harvard Health Letter | Relieving pain with acupuncture |
To see the comprehensive list of September 2018 clips, please click here
August 2018 Snapshot
August 2018 Highlights
Total Mentions
564
Total Reach
359,4M
AOM Day Initiatives with Modern Acupuncture
- To prepare for National Acupuncture and Oriental Medicine Day, NCCAOM and Echo Media Group began collaborating with Adi Korman and Lindsay St. Clair of Modern Acupuncture. By joining forces, the three organizations will be working towards elevating acupuncture as a whole and increasing the brand recognition and awareness of both NCCAOM and Modern Acupuncture.
NCCAOM Practice Tests Facebook Campaign
- A Facebook ad campaign was developed with the goal of driving traffic to NCCAOM Practice Test web pages. This campaign targeted applicants for certification who still have to take one or more National Board Exams and was completed in August. A recap of results will be included in the September recap.
NCCAOM® Offers New, Time-Limited Route for Oriental Medicine Certification in California
- A press release to announce a new route for Oriental medicine certification in California was distributed to national media outlets an d on a wire distribution service.
| Date | Outlet Name | News Headline |
| 08/09/2018 | WDAM-TV Online | NCCAOM® Offers New, Time-Limited Route for Oriental Medicine Certification in California |
| 08/10/2018 | WALB-TV Online | NCCAOM® Offers New, Time-Limited Route for Oriental Medicine Certification in California |
| 08/15/2018 | CRBJ Biz Wire | Modern Acupuncture™ Opens First South Carolina Clinic |
| 08/16/2018 | WECT-TV Online | Modern Acupuncture Opens Fourth Houston Location in Kingwood |
| 08/16/2018 | WECT-TV Online | Modern Acupuncture Opens Third California Location in Brea |
To see the comprehensive list of August 2018 clips, please click here
July 2018 Snapshot
July 2018 Highlights
Total Mentions
143
Total Reach
150,5M
NCCAOM Practice Tests Facebook Campaign
- A Facebook ad campaign was developed with the goal of driving traffic to NCCAOM Practice Test web pages. This campaign will run for eight weeks targeting applicants for certification who still have to take one or more National Board Exams.
NCCAOM Recruits SmithBucklin Press Release
- The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)® has retained John Richardson, Director, Government Relations and Health Care Practice Group at SmithBucklin to provide federal advocacy services, further enabling the ability of the 36-year-old organization to work with U.S. policymakers and regulators. The partnership is producing a three-pronged strategy to build awareness of acupuncture services as a mainstream, evidence-based approach for pain management while expanding patient access to nationally certified acupuncturists and advocating on behalf of NCCAOM National Board-Certified Acupuncturists™.
NCCAOM Featured in the Washington Post and Goop
- NCCAOM was mentioned in two major media outlets encouraging consumers to visit the NCCAOM site to find a certified practitioner.
Syndicated Article Distribution Project
- A syndicated news article addressing the topic of opioid abuse and chronic pain and how NCCAOM and acupuncture can help was developed. The goal of the article is to increase the amount of times the term “NCCAOM nationally board-certified practitioners” appears in news articles and drive consumers who are interested in finding a certified acupuncturist to the NCCAOM website. The article is scheduled to be distributed in August.
07/24/2018GlobenewswireNCCAOM Recruits SmithBucklin for Association Advocacy to Advance Acupuncture Services by Nationally Board-Certified Acupuncturists Nationwide
| Date | Outlet Name | News Headline |
| 07/09/2018 | Washington Post Online, The | That aching back is hard to fix, but here are a few things to try |
| 07/20/2018 | Timnion Onlinees U | Modern Acupuncture™ Opens Second Washington Location in Renton |
| 07/31/2018 | Publicnow | Alumna Expands Workers’ Comp Coverage for Acupuncture Treatment |
To see the comprehensive list of July 2018 clips, please click here
June 2018 Snapshot
June 2018 Highlights
Total Mentions
154
Total Reach
131,39M
Getting to the Point Documentary
- Echo continued to pitch, on behalf of NCCAOM and ANF, the announcement of the documentary, “Getting to the Point,” exploring the role of acupuncture in the treatment of cancer victims. Echo pitched health and wellness reporters from blogs, print publications, broadcast and radio shows.
Interview with WKRC-TV (CBS Cincinnati) – What’s Happening in Health
- In the beginning of June, Echo collaborated with Doug Dearth, director and producer, to coordinate an interview that discussed the Getting to the Point documentary. Interview: http://local12.com/health/whats-happening-in-health/whats-happening-in-health-june-3-2018
Find a Practitioner Facebook Campaign
- Echo launched a Facebook campaign with the goal of during traffic to the “Find a Practitioner” page on NCCAOM’s website. This campaign ran from May 21 – June 21. Echo focused its targeting on people with interests in acupuncture, holistic healing, alternative medicine, chronic pain and other related topics.
Healthcare Organizations Including NCCAOM Develop Comprehensive Roadmap to Address Opioid Crisis
- Echo distributed a press release to national media regarding NCCAOM’s guidance to health care leaders, lawmakers, and regulators on comprehensive approaches to stemming the opioid crisis.
| Date | Outlet Name | News Headline |
| 06/07/2018 | Virtual Strategy Magazine | Modern Acupuncture™ Opens First East Valley Location in Mesa |
| 06/08/2018 | KSLA-TV Online | Modern Acupuncture™ Opens Second California Clinic in Dana Point |
| 06/15/2018 | WLOX-TV Online | Modern Acupuncture™ Opens First Florida Clinic in Aventura |
| 06/27/2018 | KAUZ-TV Online | Modern Acupuncture™ Opens First South Carolina Clinic |
To see the comprehensive list of June 2018 clips, please click here
May 2018 Snapshot
May 2018 Highlights
Total Mentions
120
Total Reach
144,78M
Getting to the Point Documentary
- Echo distributed a joint press release on behalf of NCCAOM and ANF announcing the release of a new documentary, “Getting to the Point,” exploring the role of acupuncture in the treatment of cancer victims. Echo pitched health and wellness reporters from blogs, print publications, broadcast and radio shows. Echo coordinated a radio interview in Texas and a CBS TV interview in Ohio.
Interview with the People’s Rx – Let’s Get Healthy
- In mid-May, Echo collaborated with Matthew Bauer of ANF to coordinate an interview that discussed the Getting to the Point documentary. The interview provides a great mention of NCCAM and officially aired in May.
Find a Practitioner Facebook Campaign
- Echo launched a Facebook campaign with the goal of during traffic to the “Find a Practitioner” page on NCCAOM’s website using two ad campaigns testing different images with the same copy. This campaign will run for one month. Echo focused its targeting on people with interests in acupuncture, holistic healing, alternative medicine, chronic pain and other related topics.
| Date | Outlet Name | News Headline |
| 05/06/2018 | 107.7 Yes FM Online | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
| 05/07/2018 | KASA TV Online | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
| 05/17/2018 | KFVS TV Online | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
| 05/23/2018 | Magic 106.5 | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
| 05/29/2018 | News Channel 10 | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
| 05/30/2018 | Telemundo | New Documentary Explores Acupuncture’s Potential in Helping Cancer Victims |
To see the comprehensive list of May 2018 clips, please click here
April 2018 Snapshot
April 2018 Highlights
Total Mentions
176
Total Reach
283,37M
Acupuncturists Included in the Veterans Administration
- Recently, the Veterans Administration announced that acupuncturists are allowed to work within the Veterans Administration and that a NCCAOM certificate is a requirement when treating veterans. To leverage this industry news, NCCAOM distributed a press release on a wire service nationally and conducted media outreach for potential coverage.
Getting to the Point Documentary
- Echo attended the film screening of “Getting to the Point” which was co-produced and directed by Doug Dearth (also the producer of the documentary 9000 Needles) and the ANF. NCCAOM was a sponsor of the film. The new documentary explores the role of acupuncture in the treatment of cancer victims. Echo created a media advisory and invited local media to attend and cover the story. Echo will continue to pitch the documentary into May and distribute a joint press release on behalf of NCCAOM and ANF.
WebMD
- Echo reached out to WebMD to make sure NCCAOM is referenced as a source to find a NCCAOM National Board-certified Acupuncturists in all articles relating to Acupuncture.
04/17/201804/29/2018Medical Health NewsAs a doctor, I didn’t think much of acupuncture. Then the opioid crisis arrived
| Date | Outlet Name | News Headline |
| 04/02/2018 | Valley News Online | At the Hospitals: Open Door Wellness Welcomes New Acupuncturist |
| 04/06/2018 | Digital Media Wire | Modern Acupuncture™ Opens Third Valley Location in Glendale |
| 04/17/2018 | WFMJ-TV Online | Modern Acupuncture™ Opens First Nevada Location in South Reno |
| 04/23/2018 | HealthNewsDigest | Curious About Acupuncture? |
| 04/30/2018 | Patch | Natural Therapy Pin Points Post-Election Depression |
To see the comprehensive list of April 2018 clips, please click here
March 2018 Snapshot
March 2018 Highlights
Total Mentions
222
Total Reach
228,85M
| Date | Outlet Name | News Headline |
| 03/01/2018 | Integrative Practitioner | VA respectfully recognizes acupuncture professionals as GS 9 to GS 12 in new employment handbook |
| 03/02/2018 | Financial Buzz | Acupuncturists Now Included in the Veterans Health Administration |
| 03/02/2018 | WFLX-TV Online | Acupuncturists Now Included in the Veterans Health Administration |
| 03/12/2018 | KBOO-FM | The Role of Acupuncture in the Treatment of Pain and its Role in the Opioid Crisis |
| 03/20/2018 | Medill Reports | Pain management remains vexing in opioid epidemic |
| 03/28/2018 | Medical Health News | Practical Ways to Incorporate Acupuncture Into Clinical Practice . |
To see the comprehensive list of March 2018 clips, please click here
Acupuncturists Included in the Veterans Administration
- Recently, the Veterans Administration announced that acupuncturists are allowed to work within the Veterans Administration and that a NCCAOM certificate is a requirement when treating veterans. To leverage this industry news, NCCAOM distributed a press release on a wire service nationally.
- To support the VA announcement Echo distributed the press release nationally and conducted media outreach for potential coverage.
Interview with Medill Reports Chicago
- On behalf NCCAOM and OAAOM, Echo followed up on a radio segment and article published by WKSU News to seek a revision that fully explains the implementation of acupuncture into the Ohio state Medicaid program.
Interview with KBOO Healthwatch
- Echo coordinated an interview between Ellen Goldsmith of KBOO Healthwatch and Dr. Iman Majd that discussed the role of acupuncture in the treatment of opioid addiction and the treatment of pain and the new role for acupuncturists in the Veterans Administration.
Interview Opportunity with CBS 3 Philadelphia
- NCCAOM received interest from a CBS 3 Philadelphia reporter to interview NCCAOM and create a story that discussed acupuncture treatment for veterans. Echo coordinated with James Walker of Won Institute to locate interview participants. However, the interview did not take place because the reporter was primarily interested in interviewing a veteran who can openly express experience with addition and acupuncture treatment.
February 2018 Snapshot
February 2018 Highlights
Total Mentions
243
Total Reach
239.29M
Board Meeting Presentation
- To prepare for a NCCAOM board presentation, Echo developed a full year report of media coverage NCCAOM garnered in 2017. Also included in the presentation were reports of social media campaigns that ran within the year.
AcuEd Day Media Advisory/Press Release Editing/Pitching
- On behalf of NCCAOM, Echo collaborated with FSOMA on press materials supporting the organization’s Acupuncture Education Day, which was held at the Florida state capital.
- Echo developed and distributed a media advisory inviting media outlets in Florida to learn more about the AcuEd Day by attending or covering the event.
2018 Winter Olympics
- An Olympics media pitch was developed to showcase how acupuncture can help athletes in regards to recovery and injury. Media outreach was conducted to raise awareness of acupuncture used by athletes competing in the 2018 Winter Olympics.
| Date | Outlet Name | News Headline |
| 2/2/2018 | San Francisco Chronicle | Acupuncture is probably worth a try |
| 2/5/2018 | DMN Newswire | Modern Acupuncture Now Open in River Oaks |
| 2/6/2018 | WBCB TV Online | Modern Acupuncture™ Exceeds Projections With 500 Licenses In Development In 15 Months Of Franchising |
| 2/12/2018 | WFLX-TV Online | |
| 2/22/2018 | Diabetes Self-Management | Acupuncture and Diabetes |
| 2/24/2018 | African Health Care | How Does Acupuncture Work? |
| 2/28/2018 | Chronicle-Tribune | 5 ways to beat insomnia |
To see the comprehensive list of February clips please click here
January 2018 Snapshot
January 2018 Highlights
Total Mentions
126
Total Reach
146,76M
| Date | Outlet Name | News Headline |
| 01/01/2018 | WFMJ-TV | Medicaid expanding acupuncture to combat opioid epidemic |
| 01/16/2018 | WLOX-TV Online | Modern Acupuncture™ Now Open In Sugar Land |
| 01/16/2018 | FOX 29 | Modern Acupuncture™ Now Open in Sugar Land |
| 01/16/2018 | Digital Media Wire | Modern Acupuncture™ Now Open in Sugar Land |
| 01/26/2018 | KFVE-TV Online | Modern Acupuncture™ Opens Second Location in Austin |
| 01/26/2018 | FOX 29 | Modern Acupuncture™ Opens Second Location in Aliso Viejo |
To see the comprehensive list of January 2018 clips, please click here
End of the Year Recap Report
- Echo developed a full year recap report of media coverage NCCAOM garnered in 2017. Also included in the recap were reports of social media campaigns that ran within the year.
Media Follow Up With WKSU News
- On behalf NCCAOM and OAAOM, Echo followed up on a radio segment and article published by WKSU News to seek a revision that fully explains the implementation of acupuncture into the Ohio state Medicaid program.
Facebook Opioid Education Awareness Campaign Recap Report
- To report on the success of the campaign, Echo developed a detailed recap of the Facebook opioid awareness campaign that ran December 7, 2017 to January 15, 2018. The campaign held the objective of informing consumers that acupuncture is a cost-effective and viable solution to the nation’s opioid epidemic.
NCCAOM Partnership With OAAOM
- Echo coordinated a conference call meeting with NCCAOM and OAAOM to discuss potential opportunities to collaborate on its efforts in 2018.
Olympics Acupuncture Media Pitch
- An Olympics media pitch was developed to showcase how acupuncture can help athletes in regards to recovery and injury.
Campaign Status 2017
December 2017 Snapshot
December 2017 Highlights
Total Monthly Clips
54
Total Monthly Online Visitors
94,766,483
To see the comprehensive list of December 2017 clips, please click here
Ohio Association for Acupuncture and Oriental Medicine
- On behalf of OAAOM and NCCAOM, Echo distributed a press release to applaud the Ohio Department of Medicaid for including acupuncture as a covered service in its Medicaid program.
Acupuncture for Holiday-Related Stress
- To tap into the holiday season, Echo continued media outreach to national broadcast stations by offering a segment discussing the benefits of acupuncture for holiday-related stress.
Facebook Opioid Education Awareness Campaign
- Echo ran a Facebook opioid awareness campaign to inform consumers that acupuncture is a cost-effective and viable solution to the nation’s opioid epidemic
NCCAOM – OAAOM Media Coverage Report
- Echo developed a tracking report of the media coverage garnered from the NCCAOM – OAAOM joint press release to display its impact since distribution.
Media Outreach to Acupuncture Today
- On behalf of NCCAOM, Echo proposed an interview opportunity with Brette Luck of OAAOM to Acupuncture Today to discuss the initiatives taking place in Ohio and the collaboration of the two organizations.
November 2017 Snapshot
November 2017 Highlights
Total Monthly Clips
95
Total Monthly Online Visitors
91,145,221
To see the comprehensive list of November 2017 clips, please click here
U.S. News & World Report
- Echo coordinated an interview between David Miller and U.S. News & World Report that resulted in the article, ‘Alternative Pain Therapies Could Help Quell Opioid Crisis, but Barriers Remain’.
National Opioid Media Outreach
- Echo continued media outreach to top media outlets about acupuncture in place of opioid prescriptions and offered Bill Reddy as an interview candidate to discuss the benefits of acupuncture as it relates to chronic pain and opioid addiction.
Ohio Association for Acupuncture and Oriental Medicine
- On behalf of OAAOM and NCCAOM, Echo developed a press release to applaud the Ohio Department of Medicaid for including acupuncture as a covered service in its Medicaid program.
American Society of Acupuncturists (ASA) Media Advisory
- To help support an ASA event, Echo conducted outreach to media outlets located in the Washington D.C. area to promote a briefing event that took place in November. The ASA briefing discussed how acupuncture is a powerful tool in solving the opioid crisis.
Acupuncture for Holiday-Related Stress
- To tap into the holiday season, Echo developed a pitch discussing the benefits of acupuncture for holiday-related stress. The pitch was distributed to national broadcast stations
Facebook Opioid Education Awareness Campaign
- Echo created a Facebook opioid awareness campaign to inform consumers that acupuncture is a cost-effective and viable solution to the nation’s opioid epidemic.
October 2017 Snapshot
October 2017 Highlights
Total Monthly Clips
124
Total Monthly Online Visitors
129,723,086
| Date | Outlet Name | News Headline |
| 10/2/2017 | Washington Post, The | Effects of breast cancer can be eased by some non – drug therapies |
| 10/5/2017 | eMedicineHealth | How Does Acupuncture Work? |
| 10/6/2017 | Fitness Health Yoga | Reasons to Try Acupuncture for Weight Loss |
| 10/21/2017 | WWOR-TV | Rizzoli & Isles |
| 10/22/2017 | Austin Monthly | AOM Day at AOMA! Acupuncture and Oriental Medicine Day |
| 10/23/2017 | Benzinga | NCCAOM Celebrates 15th Annual Acupuncture and Oriental Medicine Day |
| 10/23/2017 | Buffalo News Online, The | NCCAOM Celebrates 15th Annual Acupuncture and Oriental Medicine Day |
| 10/23/2017 | Canadian Business Journal, The | NCCAOM Celebrates 15th Annual Acupuncture and Oriental Medicine Day |
| 10/23/2017 | Marketwired Online | NCCAOM Celebrates 15th Annual Acupuncture and Oriental Medicine Day |
To see the comprehensive list of October 2017 clips, please click here
AOM Day 2017
- To promote Acupuncture and Oriental Medicine Day, Echo developed and distributed a press release and media advisory.
- Media outreach was conducted to markets in eleven cities to try to coordinate a TV, radio or print interview regarding AOM day and the benefits of acupuncture.
National Opioid Media Outreach
- Echo conducted media outreach to top media outlets about acupuncture in place of opioid prescriptions and offered Bill Reddy as an interview candidate to discuss the benefits of acupuncture as it relates to chronic pain and opioid addiction.
National Association of Attorneys General Press Release
- On behalf of NCCAOM, Echo developed and distributed a press release to applaud the National Association of Attorneys General’s letter urging national insurance carriers to prioritize non-opioid pain management treatments like acupuncture.
American Society of Acupuncturists (ASA) Media Advisory
- To help support an ASA event, Echo developed and distributed a media advisory promoting a briefing event in November that will discuss how acupuncture is a powerful tool in solving the opioid crisis.
September 2017 Snapshot
September 2017 Highlights
Total Monthly Clips
61
Total Monthly Online Visitors
51,431,489
| Date | Outlet Name | News Headline |
| 9/5/2017 | First Time Parent Magazine |
Acupuncture and Bedwetting |
| 9/12/2017 | Dr Oz The Good Life | I Tried Acupuncture for Hot Flashes |
| 9/12/2017 | Women’s Running | Runners Should Try Acupuncture To Heal An Injury |
| 9/15/2017 | Romper | Does Acupressure Really Induce Labor? An Expert Explains |
| 9/16/2017 | Read Read and Read | Regulation Of Acupuncture – Florida Board Of Acupuncture |
| 9/20/2017 | FOX News Channel | Will acupuncture increase my chances of getting pregnant? |
| 9/22/207 | Northeast Florida News | Coming To A Hospital Near You: Acupuncture |
| 9/26/2017 | FOX 29 | Modern Acupuncture™ Now Open in Charlotte |
| 9/28/2017 | Poughkeepsie Journal | Healing touch, acupuncture used in breast cancer treatment |
To see the comprehensive list of September 2017 clips, please click here
Opioid Research
- Echo conducted and composed extensive research on alternative health services like chiropractic, physical therapy, naturopathic medicine, and dry needling services and their roles in preventing opioid addition.
The President’s Commission on Combating Drug Addiction and the Opioid Crisis Research
- Due to the prevalence of opioid addiction, Echo developed research and a timeline of the President’s Commission on Combating Drug Addiction and the Opioid Crisis. This material will support NCCAOM as it aims to raise the awareness of acupuncture as an effective non-drug therapy for pain.
Acupuncture Media Opportunity
- Echo coordinated a media opportunity between NCCAOM Certified Diplomate William Reddy and Wellbe, a health and wellness media outlet.
AOM Day 2017 Proclamation Letter
- To prepare for Acupuncture and Oriental Medicine Day, Echo revised a Proclamation Letter to President Donald J. Trump addressing AOM Day 2017.
September 2017 Snapshot
September 2017 Highlights
Total Monthly Clips
61
Total Monthly Online Visitors
51,431,489
| Date | Outlet Name | News Headline |
| 9/5/2017 | First Time Parent Magazine |
Acupuncture and Bedwetting |
| 9/12/2017 | Dr Oz The Good Life | I Tried Acupuncture for Hot Flashes |
| 9/12/2017 | Women’s Running | Runners Should Try Acupuncture To Heal An Injury |
| 9/15/2017 | Romper | Does Acupressure Really Induce Labor? An Expert Explains |
| 9/16/2017 | Read Read and Read | Regulation Of Acupuncture – Florida Board Of Acupuncture |
| 9/20/2017 | FOX News Channel | Will acupuncture increase my chances of getting pregnant? |
| 9/22/207 | Northeast Florida News | Coming To A Hospital Near You: Acupuncture |
| 9/26/2017 | FOX 29 | Modern Acupuncture™ Now Open in Charlotte |
| 9/28/2017 | Poughkeepsie Journal | Healing touch, acupuncture used in breast cancer treatment |
To see the comprehensive list of September 2017 clips, please click here
Opioid Research
- Echo conducted and composed extensive research on alternative health services like chiropractic, physical therapy, naturopathic medicine, and dry needling services and their roles in preventing opioid addition.
The President’s Commission on Combating Drug Addiction and the Opioid Crisis Research
- Due to the prevalence of opioid addiction, Echo developed research and a timeline of the President’s Commission on Combating Drug Addiction and the Opioid Crisis. This material will support NCCAOM as it aims to raise the awareness of acupuncture as an effective non-drug therapy for pain.
Acupuncture Media Opportunity
- Echo coordinated a media opportunity between NCCAOM Certified Diplomate William Reddy and Wellbe, a health and wellness media outlet.
AOM Day 2017 Proclamation Letter
- To prepare for Acupuncture and Oriental Medicine Day, Echo revised a Proclamation Letter to President Donald J. Trump addressing AOM Day 2017.
July 2017 Snapshot
July 2017 Highlights
Total Monthly Clips
53
Total Monthly Online Visitors
34,872,965
To see the comprehensive list of June 2017 clips, please click here
To see the Facebook Ad campaign status, please click here
Florida State Oriental Medical Association Conference
- To prepare for the 2017 FSOMA Conference, Echo developed and distributed a pitch inviting local media in Florida to attend the NCCAOM media event.
- Echo helped NCCAOM develop a set of questions for internal interviews with NCCAOM diplomates attending the FSOMA Conference.
Bell’s Palsy Media Advisory
- To promote acupuncture as an effective treatment for Bell’s palsy, Echo developed and distributed a media advisory offering national expert sources for any media stories regarding acupuncture treatment of Bell’s palsy.
Facebook AD Campaigns
- Echo launched a Facebook campaigns to target consumers and drive website traffic to the NCCAOM website. Please click here for Facebook Ad Campaign Status.
Joint Commission Press Release
- Echo developed a press release to announce The Joint Commission introducing a revised Pain Assessment and Management Standards, for Accredited Hospitals, to Include Use of Non-Pharmacologic Treatments and Strategies. The press release was distributed and picked up by several publications.
Bed-Wetting Media Pitch
- Echo developed a media pitch regarding how Chinese herbs and acupuncture can help children who wet the bed. First Parent has requested a byline article for their September issue. Echo will track clip.
June 2017 Snapshot
June 2017 Highlights
Total Monthly Clips
47
Total Monthly Online Visitors
16,137,037
| Date | Outlet Name | News Headline |
| 6/3/2017 | Bellevue Business Journal | Bellevue-based Dr. Iman Majd Elected Chair of National Acupuncture Organization |
| 6/3/2017 | Eastside Business | Healthcare Archives – Bellevue Business Journal |
| 6/4/2017 | HamletHub Local News | Have You Tried this Often-Overlooked, but Essential Part of Healthy Living? |
| 6/7/2017 | Health Tips Portal | Get Educated About Acupuncture With These Simple To Follow Tips |
| 6/9/2017 | SG Club | Why Should You Go To A Reputable Acupuncture Clinic In Montclair? |
| 6/21/2017 | Frontiers in Neurology | Brain Connectivity Patterns Dissociate Action of Specific Acupressure Treatments in Fatigued Breast Cancer Survivors |
| 6/27/207 | Consumer Reports on Health Online | Help for Stress Incontinence |
| 6/27/2017 | Health Medicine Network | Help for Stress Incontinence |
| 6/27/2017 | Yahoo News | Help for Stress Incontinence |
To see the comprehensive list of June 2017 clips please click here
Men’s Health Month
-
- In honor of Men’s Health Month, Echo distributed a pitch on behalf of NCCAOM encouraging men to try acupuncture and oriental medicine to maintain and improve health.
Academy of Diplomates Board Chair Announcement
-
- Echo developed and distributed a pitch announcing Iman Majd as the new Board Chair for the Academy of Diplomates.
Facebook Ad Campaigns
-
- Echo launched a Facebook ad campaign strategy and plan that are designed to drive traffic to NCCAOM’s website.
Bedwetting
-
- To highlight the health benefits of acupuncture, Echo developed a pitch discussing how acupuncture and herbs can halt bedwetting in children.
May 2017 Snapshot
May 2017 Highlights
Total Monthly Clips
45
Total Monthly Online Visitors
31,664,460
17-22 Segment 1: Alternatives to Opioids for Pain
05/28/2017 by Radio Health Journal
David W. Miller, |
Americans consume 80 percent of the opioid painkillers prescribed worldwide, ultimately resulting in the deaths of more than 20,000 Americans each year of overdoses of these drugs. The crisis is making doctors look at alternative medicine therapies for a substitute for these drugs. Experts discuss modalities that have shown success. |
Guests:
- Dr. David Miller, acupuncturist and medical doctor, East West Integrated Medicine, Chicago, and spokesperson, National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)
- Dr. Josie Briggs, Director, National Center for Complementary and Integrative Health, National Institutes of Health
- Dr. Roger Chou, Professor of Medicine, Oregon Health and Science University and Director, Pacific Northwest Evidence Based Practice Center
| Date | Outlet Name | News Headline |
| 5/4/2017 | Healthy TCM | Acupuncture Schools –Know Your Options Before You Commit |
| 5/4/2017 | The Basic Principles Of Acupuncture Blog |
The Basic Principles Of Acupuncture Blog |
| 5/5/2017 | St. Louis American Online | F. Afua Bromley Board Chair at NCCAOM |
| 5/18/2017 | Consumer Reports | Easing the Side Effects of Breast Cancer Treatment |
| 5/22/2017 | Knoxville News Sentinel | Letters: Acupuncture, tax reform |
| 5/24/2017 | MyMommyVents Could | Could Acupuncture Help You Have A Baby? |
| 5/28/207 | Radio Health Journal | 17-22 Segment 1: Alternatives to Opioids for Pain |
| 5/29/2017 | CNHI News Service -Online | Acupuncture helps body heal |
| 5/29/2017 | Muskogee Daily Phoenix Online | Acupuncture helps body heal |
To see the comprehensive list of May 2017 clips please click here
Healthy Vision Month
- To participate in Healthy Vision Month, Echo distributed a pitch on behalf of NCCAOM detailing reasons why Americans should turn to acupuncture and oriental medicine to maintain and improve eye health.
FDA News
- Upon learning that the FDA now proposes doctors learn about acupuncture for pain management, Echo developed and distributed a timely media alert on the topic.
Academy of Diplomates Board Chair Announcement
- Echo developed and began outreach for a press release announcing Iman Majd as the new Board Chair for the Academy of Diplomates.
Facebook Ad Campaigns
- Echo developed a Facebook ad campaign strategy and plan, which will be implemented in June. The campaigns are designed to drive traffic to NCCAOM’s website.
April 2017 Snapshot
April 2017 Highlights
Total Monthly Clips
23
Total Monthly Online Visitors
69,950,282
| Date | Outlet Name | News Headline |
| 4/7/2017 | Blog | 5 Easy Facts about Acupuncture College Described |
| 4/8/2017 | Casper Star-Tribune Online | State acupuncturists celebrate new regulations |
| 4/10/2017 | KTVI-TV | Professional demonstrates powers of acupuncture |
| 4/12/2017 | Augusta On Life | What Everyone That’s Getting Acupuncture Needs to Know First |
| 4/17/2017 | PainPathways Magazine | How to control chronic pain by calming the “pain brain” |
| 4/19/2017 | St. Louis Business Journal | F. Afua Bromley Board Chair at NCCAOM |
| 4/20/207 | Augusta on Life | Make Sure Acupuncture is Right For You |
| 4/29/2017 | Washington Post Online, The | When When arthritis meds don’t work, there are alternatives. |
| 4/29/2017 | EIN News | Eastover, Lenox World Qigong Taichi Day Event |
Wyoming Passes First Acupuncture Law
- Echo conducted follow up pitching for the release that was distributed in March and secured interview opportunities for Whitney Fessler.
Wyoming’s First Acupuncture Law
- Echo developed a press release to support the announcement of Wyoming’s first acupuncture law and conducted local media outreach.
Stress Awareness Month
- To participate in Stress Awareness Month, Echo distributed a pitch on behalf of NCCAOM detailing reasons why Americans should turn to acupuncture and oriental medicine to soothe their job-related stress.
Board Chair Announcement
- Echo drafted a press release announcing Afua Bromley as the new board chair for NCCAOM and pitched it to local market media.
Response to PBS Article
- Echo worked with David Miller to provide a response to an inaccurate article published by PBS on the topic of acupuncture.
May – Healthy Vision Month
- To participate in Healthy Vision Month, Echo developed a media pitch touting the benefits acupuncture can have on eye health.
May – Mother’s Day
- To tap into Mother’s Day, Echo recommended pursuing the angle of infertility and developed a pitch on how acupuncture can increase chances of pregnancy.
March 2017 Snapshot
March 2017 Highlights
Total Monthly Clips
53
Total Monthly Online Visitors
57,852,580
Carpal Tunnel Syndrome Study
- To capitalize on a recent study that announced acupuncture’s ability to ease wrist pain that comes with Carpal Tunnel Syndrome, Echo developed a pitch and conducted media outreach.
Wyoming’s First Acupuncture Law
- Echo developed a press release to support the announcement of Wyoming’s first acupuncture law and conducted local media outreach.
Healthcare Uncertainty
- With healthcare uncertainty on the rise and a hot media topic, Echo developed and distributed a pitch on behalf of NCCAOM detailing why Americans are turning to acupuncture in such uncertain times.
February 2017 Snapshot
February 2017 Highlights
Total Monthly Clips
41
Total Monthly Print Circulation
533,268
Unique Visitors Online
87,020,649
2016 Recap
- Comprehensive 2016 PR recap was completed.
2017 PR Plan
- 2017 overview plan, including pitch angles for the year was created.
ACP Lower Back Pain Media Alert
- Echo created a timely media alert in response to the new guidelines established by the American College of Physicians reinforcing the fact that acupuncture is medically effective for the treatment of chronic pain.
- Echo presented and began organizing three contributed article opportunities, which will go live in March 2017.
To see the comprehensive list of February clips please click here
Campaign Status 2016
2016 PR Snapshot
2016 PR Highlights
Total Volume of Clips
460
Total Print Circulation
9,042,978
Total Unique Visitors
562,445,460
- Partner Press Release Distribution
- Acupuncture Now Foundation, American Society of Acupuncturists & NCCAOM
- National Health Survey Finds Acupuncture Patients Have High Rates of Satisfaction
- 126 clips with a total audience of 11,369,376
Post-Election Stress Disorder
- Echo repurposed interest from AOM Day into a timely news angle.
- An interview segment with the an Oregon Acupuncture and Oriental Medicine Association representative was coordinated and aired on KOIN-6.
Post-Election Stress Disorder Content Distribution Campaign:
To further extend NCCAOM’s featured content Echo Media Group worked with a content distribution service to amplify the article, A Healthy Remedy for Post-Election Stress Disorder (PESD): Try Acupuncture, on NCCAOM’s website.
The article was promoted on mainstream Internet media channels to allow more readers to discover NCCAOM on their own via trustworthy news sources. Links to NCCAOM’s PESD release appeared as recommendations on the web’s largest content publishers including CNN, Fox News and ESPN.
NICE Guidelines on Acupuncture Press Release
- Echo distributed a press release titled, “The New National Institute for Health and Care Excellence Guidelines on Acupuncture: Wrong on Evidence, Wrong on Ethics”
- The distribution included key evidentiary support as to why NICE’s most recent findings against acupuncture as a suitable alternative treatment method for pain is not an overall accurate report.
- Total Campaign Clips: 156
- Public Views: 1,551
- Unique Website Visitors: 796
- Total Impressions: 783,333
- Total Clicks to NCCAOM Website: 708
AOM Day
- Echo worked with NCCAOM to promote AOM Day nationally.
- The AOM Day NCCAOM press release was distributed on Marketwired and garnered 145 clips and 6,317,500 audience impressions.
- An interview segment with the South Dakota Acupuncture and Oriental Medicine Association representative was coordinated and aired on KELO-TV.
Pain Management Byline Article
- Echo distributed a byline article titled, “Effective, Opioid-Free Pain Management Options.”
- The distribution included an infographic titled, “Acupuncture: A Key Solution for Treating America’s Painkiller Epidemic” developed by NCCAOM, American Society of Acupuncturists and Acupuncture Now Foundation.
- Total Campaign Clips: 897
- Total Campaign Impressions: 110,477,564
The Science of Cupping Content Distribution Campaign:
To further extend NCCAOM’s featured content Echo Media Group worked with a content distribution service to amplify the byline article The Science of Cupping located on NCCAOM’s website.
The article was promoted on mainstream Internet media channels to allow more readers to discover NCCAOM on their own via trustworthy news sources. Links to NCCAOM’s The Science of Cupping content appeared as recommendations on the web’s largest content publishers including sites like CNN.com, Fox News and Time Magazine.
- Echo Media Group promoted NCCAOM’s The Science of Cupping article via a content distribution service. Echo Media Group drove 3,731 consumers to view the article on the NCCAOM website and garnered 1.4 million impressions.
- Echo Media Group drafted a press release to announce the new NIH study which validated the effectiveness of acupuncture and other non-drug health therapies for pain. The release was distributed via wire service and internal media lists.
- Echo Media Group updated the opioid expert source sheet to include the NIH chronic pain study and the letter that the US surgeon general Murthy sent to all physicians. Murthy is asking doctors to educate themselves on the addictiveness of painkillers. He is also asking physicians to screen the people they say for opioid abuse disorder and provide them with “evidence-based treatment.”
- NCCAOM was featured in The Huffington Post. The article drove 132 people to the NCCAOM website.
- NCCAOM was featured in Runners World. The article drove 72 people to the NCCAOM website.
Olympics/Cupping Craze
- Echo Media Group drafted a media advisory and included two NCCAOM expert sources available for interviews. (Shellie Goldstein, M.S., Dipl. Ac. (NCCAOM)®, Dipl. C.H. (NCCAOM)® L.Ac. and Dr. Michael L. Fox, PhD., Dipl. O.M. (NCCAOM)®, L.Ac.)
- Echo Media Group contacted all major TV news stations including Fox News, NBC, ABC, CBS, CNN, daily newspapers throughout the United States including USA Today, Wall Street Journal, Los Angeles Times, New York Times, national radio programs, online news sites and national health magazines and provided two NCCAOM board members available for interviews to discuss cupping and why it is important to find a NCCAOM certified practitioner. Echo also provided each news station with a link to the NCCAOM cupping page that explains the process and provides links to articles about cupping in peer-reviewed journals and publications. NCCAOM conducted interviews with CBS News Health, FOX News Health and WebMD.
- Echo Media Group drafted a press release to announce that NCCAOM secured an independent Standard Occupational Code (SOC) for Acupuncturists from the U.S. Bureau of Labor Statistics (BLS). Press release was distributed via the wire and internal media lists. The BLS release alone drove 22 people to the NCCAOM website.
- NCCAOM was mentioned in a US News Health report. The NCCAOM mention in the article drove 101 website visits.
- Echo Media Group interviewed NCCAOM spokesperson Rhonda Lewis and her patient, David Herrera who recently broke three national powerlifting records at the American Powerlifting Federation (APF) National Championship. He attributes his success to his training schedule, coaches, determination and the acupuncture and Oriental medicine treatment he has been receiving from NCCAOM-certified practitioner Rhonda Lewis. The media story was sent to local media and powerlifting publications. Several media outlets conducted interviews and featured NCCAOM in their articles.
- Echo Media Group worked closely with NCCAOM spokesperson Bill Reddy to develop an expert source sheet regarding the topic of opioid abuse and the opioid overdose epidemic taking place in the United States. The expert source sheet addresses how acupuncture is a legitimate alternative to chronic pain management and was distributed to national media outlets throughout the United States.
- NCCAOM was featured in a Readers Digest about acupuncture.
To see the comprehensive list of 2016 projects please click here